I lead and support high-performing design teams to create digital products that align user needs, business goals and technology.
Each project starts with a real problem and ends with measurable impact. Here's a selection of the challenges I've tackled.
Demographic user research and redesign of the private customer area to create a seamless digital experience for managing water services.
Website redesign for Spain's national postal to elevate their digital presence according to the new brand
Visual design for a telehealth platform connecting doctors and patients, reaching 640K+ users in 2020 during COVID-19.
I'm a design leader with a background in industrial design engineering and over a decade of experience shaping digital products across multiple industries. I focus on connecting user needs, business goals and technology while building strong collaboration between product, design and engineering teams. With international experience and a human-centered approach grounded in research and data, I'm passionate about developing scalable products, growing design teams and creating meaningful user experiences.
Delivered products aligning user needs, business goals and technical constraints
Defined UX processes for cross-functional teams
Built and scaled design teams across multiple organizations
Led design strategy for digital products used by millions of users
Design only matters if it changes something. Success is measured by improvements in experience, performance and business results.
Research, data and testing guide design decisions, not assumptions or personal preference.
Simplifying interfaces, flows and communication so the right things are easy and nothing gets in the way.
The best products come from true collaboration between product, engineering and business, not from design working in isolation.
Systems and processes that allow teams to build consistently and confidently over time, not just for the current sprint.
Beyond building products, I'm deeply committed to growing the design community through teaching, mentoring and volunteer work.
