For 16 months I carried out various projects for Sanitas within the design team in the Digital Transformation department.
The main challenge was to lead as UX the different teams in which I was part of. They should understand and apply a user-centered design vision in their daily work and decision making. I combined long-term projects with small specific improvements in Sanitas digital tools.
As part of the Sanitas UX team, I have participated as an UX Coach in different projects.
For more than a year I led sessions of up to 12 people in order to develop Human Center Design solutions and apply Design Thinking methodology.
As UX Coach I must challenge Sanitas’ Teams to change the routine — establishing new paradigms — which enable agile-lean thinking and quick value delivery to our clients or potential clients.
| Date: | nov 2017-march 2019 |
| Client: | Sanitas |
| Role: | Research + UX + UI + Coach |
· Videoconference platform: I designed the platform from scratch, taking into account the different profiles that will use the new videoconference tool: doctors, patients and emergency operators. This solution will make Sanitas the first insurance company in Spain to provide a digital communication platform between professionals and patients.
· Process of contracting a medical and dental insurance: I carried out an analysis of the characteristics of the company products, the consumption metrics of its client portfolio and the web usage data to redesign the user flow highlighting the clarity and transparency of the process.
· Redesign of the corporate website sanitas.es: I analyzed the needs and expectations of the different Sanitas user groups to redesign sanitas.es website. The main idea was to offer solutions adapted to every stage of a person's life. For that we completely modified the Information Architecture and the visual design.
· Investigation of the digital presence of the Sanitas brand: In order to understand how the brand is perceived by customers and non-customers, I led a 3-month project where research was the key point to determine which actions to take in order to increase the perception of Sanitas as a digital brand.
I used the following tools to know better the different types of Sanitas customers and understand their different consumption profiles. It helped me design based on their needs, expectations and frustrations.
· Interviews
· Shadowing
· User journey
· Co-Creation Sessions
· Brainstorming
· Cardsorting
· Heuristic analysis
· User test: usability, concept, A/B tests
