We had to redesign the process of hiring a car insurance in 6 weeks.
In the beginning, we met with the stakeholders to learn about the objectives and requirements of the project. It was really important to understand the target audience and establish a clear planning with the specific phases and validation points.
Our target: Insurance broker of Allianz
· Average: 50 years old
· Mainly men
· 15+ years of work experience in their field
· They value speed and efficiency in the process
· Frustrated by price changes and low flexibility of the tool
We carried out 2 workshops with 16 insurance brokers to understand them better.
| Date: | jun-jul 2019 |
| Client: | Allianz Auto |
| Role: | Research + UX + UI |
| Credits: | 3 team members of Sopra Steria Design |
As Is: to know how to improve the process we started studying the initial situation in order to detect some pain points and propose hypotheses.
To Be: We conducted 2 workshops with 16 insurance brokers, our target user. The aim of the sessions was to listen first-hand to their pain points and generate creative solutions to the detected problems.
Validation of the results with the project owners: We presented the results to the project owners and aligned their expectations with the proposed solutions. The Sopra Steria team and the project managers carried out a session to decide which measures were feasible to implement in the short term and which ones would required longer efforts.
During the session we also detected which solutions were strategic and which ones provide high value to the user (insurance broker) and to the end customer (owner of the insurance).
We prototyped the selected ideas using lo-fi wireframes and we validated the flowchart and the texts of the screens in a session with the project owners.
We developed hi-fi design using the visual components of the Allianz Design System to achieve a pixel perfect proposal.
Presentation of the project and learnings.
· Good planification is essential in a project of such short duration.
· The hypotheses proposition and its subsequent validation with the target users is the key to advance in the project with solid arguments.
· The solutions proposed by the insurance brokers were focused on improving the information given to the end customer, being faster offering a final price and being more transparent in the insurance conditions.
· A Design System with standardized and organized visual components made possible several iterations of the prototype and design process in less than 2 weeks.
